Sending short advertising films to mobile users is going to become more commonplace, after all, a picture paints a thousand words. Furthermore, for retailers, the implications in broadcasting virtual discount vouchers is clear.

There are many obstacles to overcome – Customer opt-in, broadcast time restraints, compression rates and the variety of different media players within the mobiles themselves all need to be researched and identified in order to ensure a quality delivery of content.

TMTI researches each and every relevant handset and produces an MVM matrix giving networks/broadcasters the vital information needed to ensure quality and reliability. The matrix deals with handsets on an individual basis.